Leadership Secrets of the Inexplicably Famous...

What you have to do is enter the fiction of America, enter America as fiction. It is, indeed, on this fictive basis that it dominates the world. - Jean Baudrillard



Lesson 1: Embrace the Fictive!

Very few in the wide world of the inexplicably famous have a more deft grasp on the absolute malleability of words, images, and bodies than TV's Steven "Cojo" Cojocaru. Clearly, the hyperreal is Cojo's beach house and once we have understood this his celebrity is no longer a profound mystery. What remains to be explained is why Leaders in the crypto-financial sectors of the economy have not taken this man on as a consultant. Mark my words, true financial innovation will only return when the men and women of high finance have assimilated the wisdom of Cojocaru.